CNN — Abercrombie and Fitch is now facing new fury over their lack of plus size clothing.
Teens gathered outside the clothing chain's store in Chicago store to protest the retailer shouting "Abercrombie, don't support! Abercrombie, don't support!"
Some of the protesters could wear Abercrombie clothing, but others the company only makes sizes that would be too small.
It's that message that bothers 16 year old Megan Glavin.
"I think the greater point that I'm protesting for is, in general, no one should be defined by their size or how they look or how many friends they have in high school."
The protesters are taking issue with statements that Abercrombie and Fitch CEO, Michael Jeffries, made in a 2006 interview which is now getting new life on the internet.
Among many of Jeffries' remarks he said, "Candidly, we go after the cool kids. We go after the attractive all American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely."
Clinical Psychologist, Dr. Maria Rago says that that's a dangerous message.
"We have so many educators and parents and students across the nation always worried about bullying, always trying to fight it...this feeds right into bullying."